September 3, 2010
Course DescriptionsCourse Descriptions

(revised 5-06)

 

CM 130 Intro. to Communication (Fall, Spring) 3 hrs.

A study and application of communication compe­tencies essential to effective functioning in today’s society. Emphasis is placed upon fundamentals of oral communication as they pertain to public speak­ing. Introduced are the techniques and skills involved in preparing and delivering various types of speeches. Students will use presentation software to enhance speeches.

 

CM 205 Writing for Media (Fall) 3 hrs.

A study and application of writing for print and electronic news, commercial advertising, and promotion. Students compose and submit articles electronically. Prerequisite: EN 102.

 

CM 208 Introduction to Video Production (Fall) 3 hr.

Practical training and experience in a broad range of performance and technical video-related experiences with an emphasis on camera operations.

 

CM 210 Interpersonal Communication

(Spring) 3 hrs.

A study of communication theory and practice designed to provide for productive and satisfy­ing relationships in a variety of contexts, includ­ing social, work, and family. Prerequisite: CM 130 or permission.

 

CM 211 Desktop Publishing (Fall) 3 hrs.

A study and application of computerized design principles from a journalism perspective, includ­ing pre-press and layout using Adobe software. Basic to intermediate computer skills are introduced.

 

CM 220 Communication Theories (Fall) 3 hrs.

A study of the foundations of communication and persuasion practice. Several approaches to explaining how communication is used to accom­plish goals are examined. Approaches studied include a careful examination of current theories of communication as well as traditional rhetorical theory. Emphasis is placed on helping the student develop a framework for a change-oriented com­munication lifestyle. Prerequisite: CM 130.

 

CM 230 Media and Society (Fall) 3 hrs.

A study of communication strategy incorporating all media. Although attention is given to the his­tory, development and current structures of media, the primary focus of the course is to understand the impact and effects of various media on their publics. Students will develop strategies for man­aging media in their chosen careers. Prerequisite: CM 130.

 

CM 302 Persuasion (Spring, even years) 3 hrs.

A study and practice of techniques used to change attitudes, beliefs, and behavior in varied commu­nication contexts. Prerequisite: CM 130.

 

CM 304 Video Production I (Spring) 3 hrs.

A study of the writing, performance, and techni­cal production of video programs and video seg­ments in the studio. Emphasis is on studio-labora­tory settings. Applications include live broadcast, interviewing, and production (from pre- to post-). Basic computers skills are introduced in the nonlinear editing process. Prerequisite: CM 208.

 

CM 308 Video Production II (Fall) 3 hrs.

A study of the writing, performance, and techni­cal production of video programs in non-studio settings. Emphasis is on field laboratory settings. Applications include broadcast of corporate script writing, training videos, and emerging video technologies with emphasis on editing platforms. Intermediate to advanced computer skills are introduced in the nonlinear editing process. Prerequisite: CM 304.

 

CM 310 Business & Professional Speech (Fall) 3 hrs.

A study of communication skills which have been identified as essential for persons entering business and professional careers. Special attention is directed toward communication competencies in oral presentations, teams, employment, and appraisal interviews. Students will use presentation

software to enhance clarity and persuasiveness of their presentations. Prerequisite: CM 130.

 

CM 316 Multimedia & Public Communication(Spring, odd years) 3 hrs.

A study and application of multimedia-based pre­sentations which focus on career-related situa­tions. Emphasis is placed on both individual and group multimedia presentations. Students will integrate presentation soft­ware with video, sound, and graphics. Prerequi­site: CM 130.

 

CM 317 Professional Interviewing (Fall, even years) 3 hrs.

A study of interviewing practices applicable to a broad range of contexts including journalism, employment, and opinion polling. Prerequisite: CM 130.

 

CM 318 Organizational Communication(Spring) 3 hrs.

A study of communication as it affects and is affected by organizational climate, policies, structures, and environment, including barriers to communication flow and accuracy, interpersonal dynamics in hierarchies, intra- and inter-group conflicts, and personal and organizational change behaviors and practices in complex organizations. Prerequisite: CM 130, CM 220.

 

CM 320 Introduction to Public Relations(Spring) 3 hrs.

The history, function, and practice of public rela­tions with emphasis on persuasion, public opinion, mass media, and their applications to public rela­tions. It also examines the tools of communication, the public, mass audiences, and working with media. Prerequisite: CM 220 or permission of the instructor.

 

CM 401 Communication Law (Fall) 3 hrs.

A study of the historical development of U.S. communication law and FCC regulations as well as contemporary codes of media ethics. Includes specific applications to journalism, radio, television, and emerging communication technologies.

 

CM 402 Communication Internship (Fall, Spring, Summer) 3 hrs.

This course applies academic knowledge and skills in approved organizations on or off campus, as per written contract among the student, faculty supervi­sor, and sponsoring organization. Settings include media production, media relations, employee rela­tions, human resource development, public rela­tions, advertising, political campaigns, and ministry programs. Students work under the direct supervi­sion of a professional representative in coordination with the Communication Studies Internship Coordina­tor, and objectives for each internship are developed under supervision of the Internship Coordinator. Student interns are evalu­ated by job supervisors in cooperation with the Internship Coordinator. Grades for internships are assigned by the Internship Coordina­tor. A grade of “B” or higher is required. This course may be repeated up to six (6) credit hours and is limited to one (1) on-campus internship. Prerequisite: Junior sta­tus and Communication Studies Major.

 

CM 470 Special Topics in Communication (Spring) 3 hrs.

This course is designed to provide examination of subjects not otherwise offered in the communica­tion program. Instructors and subject matter will vary. Sample topics include Advanced Public Speaking, Visual Com­munication, Intercultural Communication, Gen­der Communication, Business Communication, Advertising, New Trends in Multimedia Technol­ogy, Argumentation and Debate, Political Communi­cation, Digital Photojournalism, History of Film, etc. Prerequisite: CM 130. May be repeated as topics change.

 

CM 471 Senior Project (Spring) 3 hrs.

Students are expected to work independently to complete a significant capstone project. As a culmination of the student’s baccalaureate program, the project should demonstrate sig­nificant mastery of the Communication Studies program objectives as agreed on by the student and the supervising instructor. Satisfactory completion of a comprehensive examination covering the student’s course of study may also be required by the Communication Studies faculty. One goal of this course is to assist the stu­dent in completing a portfolio, which is beneficial in gaining acceptance to graduate programs or securing employment in a communication-related field. Majors may not take CM471 before their last spring semester.

 

CM212 Photojournalism Workshop(Fall, Spring) 1 hr.

Students receive practical training and experience in photojournalism while serving on the staff of the yearbook, The Lion. Emphasis is on digital photojournalism and includes photo composition/processing and electronic layout/design with Adobe software. Photo types are portraits, candids, and photo essays. Professional cameras are provided; personal cameras are permitted. This course is taught each semester and may be repeat­ed an unlimited number of times.

 

CM 213 Sound and Lighting (Spring) 1 hr.

Sound and Lighting Workshop enhances the understanding of how sound and lighting for television and film production as well as appli­cation of the equipment and accessories used in the execution of lighting design through practi­cal projects. Through lecture, demonstrations and hands-on experience, students are prepared to operate sound and lighting boards in small or large auditoriums and theatrical settings.

 

CM 214 Graphic Design (Spring) 1 hr.

This course focuses on concepts and practice of computer-based promotional print publication design using Adobe software. Topics to be covered include principles of design, type, color, art and illustration, layout of common printed communications, paper, ink, and major printing processes--all of which are used in various tasks and design projects.

 

CM 215 Journalism Workshop (Fall, Spring) 1 hr.

Students receive practical training and experience in print journalism while serving on the staff of the student newspaper, Emmanuel Columns. Emphasis is on writing as well as electronic layout/design and digital photojournalism using Adobe software.  This course is taught each semester and may be repeat­ed an unlimited number of times.

 

 

181 Spring St | PO Box 129 | Franklin Springs, GA 30639 | 800-860-8800